EICMA 2025 - RHEON LABS
Stand design for RHEON LABS at EICMA 2025, Milan — the world's largest motorcycle show — presenting the latest motorcycle protection products from the RHEON LABS Protection business unit under the campaign 'That's Amore · Rethink Possible'.
The stand was designed to put the material first: a restrained environment that frames the product range and lets visitors experience how RHEON™, a strain-rate-sensitive super polymer, stays soft in motion and stiffens on impact.
PROJECT TYPE
Tradeshow · Stand Design
CLIENT
RHEON LABS, Protection BU
ROLE
Designer, Rheon Labs
DATE
November 2025
LOCATION
Milan
FEATURED
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EICMA 2025 - RHEON LABS
Project type
Tradeshow · Stand Design
Client
RHEON LABS, Protection BU
Role
Designer, Rheon Labs
Date
November 2025
Location
Milan
Featured
Stand design for RHEON LABS at EICMA 2025, Milan — the world's largest motorcycle show — presenting the latest motorcycle protection products from the RHEON LABS Protection business unit under the campaign 'That's Amore · Rethink Possible'.
The stand was designed to put the material first: a restrained environment that frames the product range and lets visitors experience how RHEON™, a strain-rate-sensitive super polymer, stays soft in motion and stiffens on impact.
